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Selling What You Believe In

It came to mind when I saw on my feed a video called: “I Don’t Know What I’m Doing with My Life.”

Sometimes it’s easier to know what you don’t want. Most of the time it’s easier to know what you don’t want.

You may often find yourself in a position where you can clearly feel that you are not doing or being what you wanted or were expected to be at that point in time.

But… What about what you want? Do you know what that looks like? Or feels like? What encompasses that?

In your career, that might look like a certain position, being able to do certain tasks on a daily basis, or a number on your bank account. In your personal life, it might be a person, multiple people, a project, or a hobby that… actually has some designated time to unfold in your life.

Oh boy! So many ideas… so little time dedicated to them.

And you might ask me, where does marketing fit in this potential existential crisis? Well… how does one sell something they don’t know or believe in?

That shine in the eyes. Would you buy something if the seller themselves doesn’t seem sold on what they are selling?

But, hey. I’m not saying we should all be control freaks, that… doesn’t even work. Some of us have even tried! And to some degree… I guess we are all experts in how life can frustrate even the most seemingly perfect and detailed plans.

It’s about an objective, to have at least a general grasp of what makes sense to you, a vision.

And when you hold that vision, it’s when you are able to make the best decisions towards that direction, regarding whatever tools you might have right now.


Image by Pawel Czerwinski
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